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He has a degree in Computer Network Technology and a postgraduate qualification in Digital Marketing, Business Intelligence and Data-Driven Strategy from the Pontifical Catholic University (PUC). Training in Body Language and Facial Microexpression Detection. Participation in the "Traffic and Conversion Machine - Learn to Sell More Through Google Every Day" training course. Certified by Google in Search Engine Optimisation. Extensive experience in SEO projects, paid traffic management on Google Ads and website creation.